A Chair is above all a meeting of ideas between the school and a public or private institution. The objective is to create a lasting partnership by implementing long-term initiatives that are mutually beneficial. More specifically, it is about developing and disseminating our knowledge of CSR practices among companies by providing them with concrete responses to the problems they face and guaranteeing a contribution to the academic research being done in this area. 

In 2010, at the initiative of François Petit, Environment and Sustainable Development director, La Rochelle Business School established two corporate chairs on the theme of “Social Responsibility Engineering and Innovation” in partnership with :

 Fleury Michon 

The Fleury Michon corporate chair is part of a long-term partnership (patronage agreement signed for 3 years) that should allow both parties to contribute to academic research on Corporate Social Responsibility and Sustainable Development and apply the main principles of the ISO 26000 standard within the company.

Alstom Transport

This chair is also part of a patronage agreement for a period of 3 years. It focuses on the environmental, social and societal issues surrounding the company's rolling stock (trams, metros, conventional and high-speed trains) and more broadly addresses the development of a sustainable development strategy within Alstom Transport.

These chairs provide allow teams at the school to: 

  • work on a collaborative project with a renowned company on a concrete and innovative question related to CSR
  • write academic publications in this field
  • guarantee financial support for research
  • involve students in a project with both operational and scientific aims

These corporate chairs are the concrete result of efforts made by the school in terms of research and the ongoing pursuit of knowledge that benefit both companies and students.