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Bachelor in Business
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Students are key players in their training

Year 1: Acquisition of management fundamentals. Elaboration of career goals and corresponding academic path.

Experience: SCAP project + discovery internship in sales (1 month) + summer internship (2 months). Marketing challenge (market survey).

Year 2: Choice of two paths designed to allow practical application of notions learned in class.

“Double degree” path: This path allows students to earn a Bachelor in Business + Bachelor in Management awarded by the University of La Rochelle.

“Experience” path: This path focuses on experience in the field with a choice of 2 assignments (long internship, 1 semester of studies abroad or Humacité project in France or abroad). 

Experience: 5-month internship

Year 3: A year of advanced studies with a choice of 7 specialisations, including 3 work-study options, in order to master sales, marketing, international trade, entrepreneurship, human resources or banking and insurance.

Choice of 7 specialisations: Sales Management*, International Business Developer, Relationship Marketing, Recruitment Manager*, Entrepreneurship, Account Manager in Insurance and Banking*, Communication and Web Marketing (new in 2011)

* specialisations that can be the object of a work-study contract

Experience: 4 to 6-month internship

=> Objective: building student employability. All the specialisations offered provide a skill set adapted to corporate needs.

 

Preparation for higher studies

At the start of their studies, more than half of the students enrolled in the Bachelor already hope to go on and earn a post-graduate degree. In order to help these students reach their goal, the programme includes a special module in the 3rd year to prepare students for competitive entrance exams for ESC, post-graduate or MBA programmes.

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