The aim of the Bachelor in Business is to prepare students for the world of business, while adapting to the career goals of each student. Each student designs his own training path, according to his personal and professional goals. This is a professional degree, with a third year organised as a work-study programme to prepare students for the job market. It also serves as an excellent stepping stone towards higher studies (Post-graduate degree or Year 2 of the ESC programme)

The entire programme is three years in duration. Students can also earn a double degree, a Bachelor awarded by the University of La Rochelle Institute of Management.