Home Continuous education Short training cycles Commercial Marketing

INCREASING SALES THROUGH DIRECT MARKETING

Objectives

  • Understanding the specific characteristics of direct marketing
  • Understanding various direct marketing methods and techniques
  • Comparing the pros and cons of direct marketing media
  • Designing the best multi-channel DM plan for a specific situation
  • Understanding how DM databases are used

Persons concerned

Entrepreneurs, general managers, managers with marketing responsibilities, factory managers

SALES NEGOTIATIONS

Objectives

Reinforcing sales skills through practical workshops

Persons concerned

All sales staff, team managers, sales managers

HANDLING DIFFICULT CUSTOMERS

Objectives

  • Learning how to cope with unpleasant situations 
  • Imagining and putting into practice appropriate strategies for handling difficult customers
  • Acquiring the keys to appropriate responses

Persons concerned

All sales staff, team managers, sales managers
MAKING SALES PRESENTATIONS

Objectives

Understanding how to design and deliver an attractive sales demonstration

Persons concerned

All sales staff, team managers, sales managers

ORGANISING CANVASSING METHODS

Objectives

Organising a logical and effective canvassing approach in order to increase sales

Persons concerned

All sales staff, team managers, sales managers

MOTIVATING RECEPTION TEAMS

Objectives

Providing managers with practical tools to help improve team performance

The training course is organised around different independent and complementary themes that offer a global and coherent vision of team management.

Persons concerned

People involved in development, professionals and managers of businesses, in the hospitality/leisure/cultural sector.

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