Gaël, graduate Master Grande École
I followed the Master in Management Grand Ecole programme from 1991 to 1994, specialising in marketing and I graduated along with 130 other students. It was a rigorous programme, both general and specialist at the same time, carried out on a work-study track. In addition to the education, these three years of studying gave me the opportunity of taking an active part in the various Clubs and Associations, most specifically as treasurer for the Student Sports Association and this helped me to develop both personally and professionally. The internships are also one of the real advantages of Groupe Sup de Co La Rochelle. My initial study focus was sales, it then changed to communications and finally, thanks to the Erasmus+ programme, I experienced strategic marketing through an exceptional four and a half months based in Scotland.
After having done my military service, which was compulsory at that time, I started my career working as assistant to the Marketing and Communications Manager for Groupe Evialis, an animal feed company based in Morbihan. Then, in 2002, I was employed by Groupe Avril, as Business Communications Manager for Diester biodiesel where I was responsible for putting marketing campaigns into action, notably for the Salon de l’Agriculture. I also held the role of Business Partner Manager in charge of event communications, managing and developing the member network, e-marketing as well as creating internet sites for Diester. In 2012, I was promoted to Internal and Digital Communications Manager for the Group.
Creating a business
In 2014, I began to spend time researching various ideas linked to the world of wine that I had been considering for some time. And in 2016, I created the company ScanWine. My company is aimed at wine merchants, helping them to better organise their wine stock. Thanks to our system, that has been submitted for patenting, bottles can be efficiently identified without having to move them and therefore the risk of upsetting the maturing process is avoided. In the short term, I wish to maximise the potential of my services, employ staff and develop my client base with the objective of having some 30 wine merchants using my system by 2019. In the long term, I hope to diversify and develop my services internationally.