- Department Marketing
- Areas of research Digital marketing, e-commerce, Online consumer behavior and consumer decision making Online consumer satisfaction and loyalty Consumption emotions Social media and online community Cross-cultural comparison study Socially responsible consumption, sustainable development
- Teaching fields Digital marketing Marketing 2.0 Communications and advertising E-Reputation Communication strategy in Luxury Consumer behavior Services marketing Community management
Dr. Zheng Lili is an assistant professor of marketing at La Rochelle Business School (France). Her research focuses on online consumer behavior, consumer satisfaction & loyalty, consumer perceived risk & trust toward online purchase, social media in banking, tourism, clothing, and food, beverages industry. She also works on cross-cultural comparative studies. Her works are published in academic journals and conferences. She is member of several scientific associations, reviewer for various associations and journals.