Didier ROCHE

Didier ROCHE
  • Department Marketing
  • Areas of research Salesforce Performance, Ethics, Industrial Tourism
  • Teaching fields General Marketing, Market Research, Negotiation, Sales Techniques, Business Development


Dr. Didier Roche is Associate Professor at La Rochelle Business School. Doctor in Management Sciences, he has 10 years of professional experience in the field of distribution and sales and 15 years of experience in the field of training and education. His teaching focuses on general marketing, market research, negotiation and sales techniques. His research focuses primarily on the performance of sales forces, their ethics the relationship between these two concepts. It also carries out research in the field of tourism and more particularly in that of industrial tourism. He has produced more than 60 scientific articles that have been published and presented at national and international academic conferences. He has also published in collective works and made a scientific film as well as personal books.