- Department Marketing
- Areas of research The main research areas are Strategic Marketing, Tourism Marketing and Innovation Marketing.
- Teaching fields The main teaching areas are Brand Management and Customer Relationship Management.
Valentina Kirova obtained her Ph.D. in Marketing at the University of Bordeaux, France. She is currently Associate Professor at La Rochelle Business School, France. Her current academic research focuses on strategic marketing and tourism and has been published in peer-reviewed journals such as Journal of Business Research, Journal of Marketing Trends, Revue Française du Marketing and Teoros. Valentina Kirova is the author of numerous case studies published at the CCMP and resulting from collaborations with major groups such as Rémy Martin, EDF, Cultura and Léa Nature.