- Department Marketing
- Areas of research B2B Clusters Digital Marketing e-Commerce Services Marketing B2B Clusters Augmented Reality (AR) Marketing Strategy Marketing Education
- Teaching fields Digital Marketing e-Commerce Services Marketing Marketing Strategy
Dr Kenneth Deans has been a full professor at La Rochelle Business School since 2014. Originally a scientist, Ken has a PGrad Marketing qualification, a PhD working with Pilkington on the diffusion of high-tech medical innovations and has worked with "Aviation Corporation of America", "Scottish & Newcastle Breweries" and "Cadbury Schweppes". He also created and ran his own online business between 2005 and 2011.
Since 1980, he has taught undergraduate, masters, MBA and Executive programs (Marketing Management, Marketing Strategy, Marketing Services, Internet Marketing and B2B Marketing) in New Zealand, in Scotland, Poland, Hungary, China, Chile and France.
His current research interests are in the areas of: Marketing Services, Strategic Use of Web Technologies in Marketing, B2B Clusters, Entrepreneurship and Strategy. His research projects, in collaboration with international researchers have led to publications in journals (30+), books (10) and refereed conferences (80+) as well as numerous seminars within companies and organisations. During these years, he successfully supervised many "Honours" (60+), Master (20+) and Doctorate (7) students.
Ken is currently a member of the Review Board of the ‘European Journal of Marketing’, a member of the editorial board of the ‘Australasian Marketing Journal’, a past member of the editorial board of the ‘Journal of E-Government’, ‘Journal of the Internet Business’ and ‘International Journal of Information Systems and Supply Chain Management’ and was guest editor of the ‘Journal of Customer Behaviour’ in 2007 and ‘Marketing Intelligence & Planning’ in 2003.
He has served on numerous committees of Departments, Business Schools and Universities and was ‘Department Head’ from 2007-2013. He was Chair of the 2007 ANZMAC Conference and served on the ANZMAC Executive Committee for 7 years, two years as Treasurer and was elected President in 2009. During that time, he and his executive worked hard to establish memoranda of understanding and cooperation agreements with EMAC and KAMS.