- Department Marketing
- Areas of research AREAS OF RESEARCH INTEREST • The Co-creation of the Tourism experience • The experiential dimension of tourism, travel and air transport • Innovation of new tourism services and products • Upholding standards of excellence for tourism destinations • Air transport impacts on destinations development • Destination management and marketing • Tourism marketing and Postmodern consumer behavior • New Trends in Tourism & travel • Tourism and Travel Industry: Opportunities and Challenges
- Teaching fields AREAS OF TEACHING INTEREST List of courses and seminars taught in Canada & France • Experiential Tourism/Tourisme Expérientiel • World Business Cultures/ Les Spécificités des Cultures d'Affaires • Air transportation & Destinations Development / Transport Aérien et Développement des Destinations Touristiques. • Applications en Management du tourisme • Corporate events Management (Incentive) • MICE • Designing and Marketing Travel packages • Events and Destination Marketing / Marketing des destinations et des événements. • Experiential marketing/ Le Marketing Expérientiel. • Services marketing / Le marketing des services • Strategic Tourism marketing • Tourism Destination marketing
Nour Eddine has international expertise in the fields of management and marketing of air transport, travel and tourism. For over twenty years, he gained experience in diverse cultural environments: European, North American, Asian and Arab.
After obtaining a Bachelor in Business Administration at the University of Poitiers (France) and a Master in Marketing at the University of Paris Dauphine (France), he completed his Ph.D. at Hong Kong Polytechnic University (SHTM) to achieve a long-held dream, that of participating in the reconciliation of academia and business by creating bridges allowing the exploration of two areas: conceptual and managerial as well as pooling synergies for an environment benefiting all stakeholders of the contemporary society.