As this Programme is dedicated to international students, you have been redirected to an English presentation

Experience an enriching summer in La Rochelle Business School

 
PHOTO FLORENCE REDIM
PHOTO SS REDIM

An increasing number of corporations are looking for experts able to manage and grow their brands. Students enroled in the Summer School will benefit from a full immersion in an international learning context and will learn the management tools and techniques companies use to successfully operate in the market.

Taught entirely in English (except for Gastronomy and Sport this year), these programmes are designed to provide students with the necessary international outlook and management competencies in order to acquire an expert understanding in the specific business and management area. Students will benefit from in-depth insights into the cultural dimensions from practical courses on different industry segments together with an analysis of existing and emerging markets.

In addition to the academic programme, La Rochelle Business School will offer  participants local company visits to discover business models and discuss with entrepreneurs on their management or strategic issues.

Participants will also have the opportunity to spend a week-end in Paris combining corporate companies visits and cultural activities.

Participants who successfully complete the programme will be granted 9 ECTS credits. 

5 provided sessions: 

1- FASHION WEEK IN FLORENCE

2 - FASHION, DESIGN & LUXURY

The course will focus on the fundamentals of luxury and fashion brands. However, in order to understand the specificities of the luxury and fashion industry and its management, it will also introduce the main advances and developments in the diverse luxury sectors.

Participants will acquire an advanced comprehension of the new global dimensions of luxury and the socio-cultural and context related impact on the branding of products within this framework. The recent luxury industry development in fast growing economies is causing many questions on how luxury brands and large luxury groups can get organized to improve their social as well as environmental performance in a world with increasing inequality and ethical issues.

3 - LEADERSHIP LUXURY TOURISM: 

- Leadership & International Business: 

It will provide an insight into the different national and cultural challenges of management in a globalized environment. The course covers the fundamentals of strategic management from the perspective of both large and small organizations operating internationally.  The course will present the strategic tools and issues associated with operating an organization across borders, and an appreciation of the interactions between firms, governments and society in an international context. The purpose of the International Management of Organizations class is to better understand the strategies of internationalization of the firms, the modes of internationalization employed, and the associated organizational implications. The understanding of the strategic and organizational processes needs to be studied through the lens of the internal and external context of the concerned firms. Leading International Teams hands-on introduction to intercultural teamwork in a business/professional context. It combines personalities, preferred team roles and motivational values to succeed together, across global borders. The aim is to gain internationally acceptable buy-in through influence, communication and contextual understanding.

- Tourism & Hospitality Management: 

This course will focus on the changing features of tourism in the contemporary world in order to prepare students (either undergraduate or graduate and professional) to better face the new managerial challenges within this industry. The course will discuss some of the most important changes in the global scenario, affecting the markets, the customer’s behavior and the industry’s structure, as well as the important issues related to responsible and sustainable tourism. The course will include an in-depth discussion of the new trends in destination strategies and in particular of the changing features of place branding. Lastly we will discuss in detail the managerial approaches to the issues of quality and e-reputation (internet ratings and social networks).

- Luxury Marketing & Brand Management: 

The course will focus on the fundamentals of luxury and fashion brands. However, in order to understand the specificities of the luxury and fashion industry and its management, it will also introduce the main advances and developments in the diverse luxury sectors. Participants will acquire an advanced comprehension of the new global dimensions of luxury and the socio-cultural and context related impact on the branding of products within this framework. The recent luxury industry development in fast growing economies is causing many questions on how luxury brands and large luxury groups can get organised to improve their social as well as environmental performance in a world with increasing inequality and ethical issues.

4 - CULTURE & GASTRONOMY (Taught in French)

4 - CULTURE & SPORT (Taught in French)