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Experience an enriching summer in Groupe Sup de Co La Rochelle

Last registrations: May 31st 2017
For more information, please contact us:  enquiries@esc-larochelle.fr

BUSINESS SUMMER SCHOOLS

3 WEEKS - €2,550 

FRENCH CULTURE AND ACTIVITIES

FROM 2 to 4 WEEKS - €2,910 

  • FASHION, DESIGN AND LUXURY INDUSTRY: From July 3rd to 21st 2017*: €3,330

* you also have the possibility to opt for a week in Florence, Italy from July 14th to 21st 2017: €1,140

  • GLOBAL LEADERSHIP AND INTERNATIONAL BUSINESS: From June 27th to July 13th 2017: €2,550
  • LUXURY BRAND MARKETING AND MANAGEMENT: From June 27th to July 13th 2017: €2,550 
  • TOURISM AND HOSPITALITY MANAGEMENT: From June 27th to July 13th 2017: €2,550 

Provided by IEF (French Language Institute)

  • FRENCH CULTURE AND GASTRONOMY 
  • FRENCH CULTURE AND SPORTS

4 weeks: From July 3rd to 28th 2017
2 weeks: From July 3rd to 13th 2017 OR From July 13th to 28th 2017

 

An increasing number of corporations are looking for experts able to manage and grow their brands. Students enroled in the Summer School will benefit from a full immersion in an international learning context and will learn the management tools and techniques companies use to successfully operate in the market.

Taught entirely in English (except for "French Culture and Activities"), these programmes are designed to provide students with the necessary international outlook and management competencies in order to acquire an expert understanding in the specific business and management area. Students will benefit from in-depth insights into the cultural dimensions from practical courses on different industry segments together with an analysis of existing and emerging markets.
In addition to the academic programme, La Rochelle Business School will offer  participants local company visits to discover business models and discuss with entrepreneurs on their management or strategic issues.
Participants will also have the opportunity to spend a week-end in Paris combining corporate companies visits and cultural activities.
Participants who successfully complete the programme will be granted 9 ECTS credits. 

You will also be offered a single room in a residence or a Bed & Breakfast accomodation with a family

 

BUSINESS SUMMER SCHOOLS IN DETAILS

The Business Summer Schools include cultural excursions, 2 days in Paris, corporate visits, 1 study trip in Bordeaux, 1 day discover to Aix Island

1- FASHION, DESIGN AND LUXURY INDUSTRY

The course will focus on the fundamentals of luxury and fashion brands. However, in order to understand the specificities of the luxury and fashion industry and its management, it will also introduce the main advances and developments in the diverse luxury sectors.

Participants will acquire an advanced comprehension of the new global dimensions of luxury and the socio-cultural and context related impact on the branding of products within this framework. The recent luxury industry development in fast growing economies is causing many questions on how luxury brands and large luxury groups can get organized to improve their social as well as environmental performance in a world with increasing inequality and ethical issues.

This year, you have the exceptional opportunity to enjoy this Summer School in both La Rochelle in France (from July 3rd to 14th 2017) and Florence in Italy (from July 14th to 21st 2017)!

2 - GLOBAL LEADERSHIP AND INTERNATIONAL BUSINESS 

It will provide an insight into the different national and cultural challenges of management in a globalized environment. The course covers the fundamentals of strategic management from the perspective of both large and small organizations operating internationally.  The course will present the strategic tools and issues associated with operating an organization across borders, and an appreciation of the interactions between firms, governments and society in an international context. The purpose of the International Management of Organizations class is to better understand the strategies of internationalization of the firms, the modes of internationalization employed, and the associated organizational implications. The understanding of the strategic and organizational processes needs to be studied through the lens of the internal and external context of the concerned firms. Leading International Teams hands-on introduction to intercultural teamwork in a business/professional context. It combines personalities, preferred team roles and motivational values to succeed together, across global borders. The aim is to gain internationally acceptable buy-in through influence, communication and contextual understanding.

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3 - TOURISM AND HOSPITALITY MANAGEMENT

This course will focus on the changing features of tourism in the contemporary world in order to prepare students (either undergraduate or graduate and professional) to better face the new managerial challenges within this industry. The course will discuss some of the most important changes in the global scenario, affecting the markets, the customer’s behavior and the industry’s structure, as well as the important issues related to responsible and sustainable tourism. The course will include an in-depth discussion of the new trends in destination strategies and in particular of the changing features of place branding. Lastly we will discuss in detail the managerial approaches to the issues of quality and e-reputation (internet ratings and social networks).

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4 - LUXURY MARKETING AND BRAND MANAGEMENT 

The course will focus on the fundamentals of luxury and fashion brands. However, in order to understand the specificities of the luxury and fashion industry and its management, it will also introduce the main advances and developments in the diverse luxury sectors. Participants will acquire an advanced comprehension of the new global dimensions of luxury and the socio-cultural and context related impact on the branding of products within this framework. The recent luxury industry development in fast growing economies is causing many questions on how luxury brands and large luxury groups can get organised to improve their social as well as environmental performance in a world with increasing inequality and ethical issues.

20160708_111524 (2)Summer School 2016
 

FRENCH CULTURE & ACTIVITIES IN DETAILS

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"L' Institut des Langues Etrangères" (French Language Institute) from Groupe Sup de Co wished to offer international students from all over in the world the opportunity not only to learn French language but also to acquaint themselves with France's cultural heritage. These two French Culture & Activity Summer Schools include 20 hours of French classes per week, conferences, visits and activities linked to the chosen theme: Gastronomy or Sports.

 

- FRENCH CULTURE AND SPORTS (Taught in French)

The historical, nautical and seaside city seduces with its natural splendid setting and surroundings. There are sports and leisure for every taste in La Rochelle. In summer period, the French Institute offers students the opportunity to take part in a range of sports.

  • in mornings: French language and culture classes
  • in afternoons: Sailing Catamaran, Windsurfing, Sailboat, Swimming or fitness
 

- FRENCH CULTURE AND GASTRONOMY (Taught in French)

La Rochelle has maintained its past architecture making it one of the most picturesque and historically rich cities in the Atlantic coast.  It is also well known for its seafood platters and fishes. You will discover delicious meals with coarse salt from Ile de Ré, mussels and obviously: Cognac and Pineau des Charentes!

Sightseeing to let you discover our history and culture: La Rochelle city and its Towers, The market & its local products, 1 entry to the annual music festival (Francofolies festival), Conferences of oenology & wine tasting, Cooking classes, Visit of a salt production company, Visit of a COGNAC and Pineau des Charentes producer.

  • in mornings: French language and culture classes
  • in afternoons: visits of historical sites and famous French companies specialised in local products
  • Study Trip to Bordeaux and Aix Island