Diplômes et formations

1996 - PhD, University of Strathclyde, Scotland.

1985 - Certificate ITP (International Teachers Programme), HEC, Paris, France.

1979 - Post Graduate DIA, Napier University, Scotland.

1978 - BSc Edinburgh University, Scotland.

Expérience(s) professionnelle(s)

Depuis 2014 : Professeur - Groupe Sup de Co La Rochelle

1996-2014 : Associate professor, University of Otago

1984-1996 : Marketing Lecturer University of Strathclyde, Scotland

Biographie

Dr Kenneth Deans est professeur titulaire au sein du Groupe Sup de Co La Rochelle depuis 2014. A l'origine scientifique, Ken a une qualification PG en marketing, un doctorat en travaillant avec Pilkington sur la diffusion de haute technologie innovations médicales et a travaillé avec "Aviation Corporation of America" (AVCO), "Scottish & Newcastle Breweries" et "Cadbury Schweppes". Il a également créé et dirigé sa propre entreprise en ligne entre 2005-2011. Depuis 1980, il a enseigné la Gestion du Marketing, la Stratégie du Marketing, le Marketing des Services, le Marketing Internet et le Marketing B2B en Nouvelle-Zélande, en Ecosse, en Pologne, en Hongrie, en Chine, au Chili et en France à des étudiants en Licence, Master, MBA, formation continue. Ses intérêts de recherche actuels sont dans les domaines suivants : "Marketing Services", "Utilisation Stratégique des Technologies Web en Marketing ", "Clusters B2B", "Esprit d'Entreprise" et "Stratégie". Ses travaux de recherche, en collaboration avec des chercheurs internationaux, ont conduit à des publications dans des revues (30), des livres (10) et des colloques avec actes (78) ainsi que de nombreux séminaires au sein d'entreprises et organisations. Au cours de ces années, il a supervisé avec réussite de nombreux "Honours" (60+), Master (20+) et Doctorat (7). Ken est actuellement membre du Conseil d'examen du "European Journal of Marketing", membre du comité de rédaction du "Australasian Marketing Journal", membre du Comité de rédaction passé du "Journal of E-Governement", "Journal of Internet Business" et "International Journal of Information Systems and Supply Chain Management" et a été rédacteur en chef invité du "Journal of Customer Behaviour" en 2007 et du "Marketing Intelligence & Planning" en 2003. Il a siégé à de nombreux comités de Départements, d'Ecoles de commerce et d'Universités et était "Directeur de département" de 2007-2013. Il a été président de la conférence ANZMAC 2007 et a siégé au comité exécutif ANZMAC en tant que membre pendant trois années, trésorier durant deux années puis a été élu président en 2009. Pendant ce temps, lui et son exécutif ont travaillé dur pour établir des protocoles d'entente et des accords de coopération avec EMAC et KAMS.

Thèmes de recherche

Internet Marketing

Services Marketing

Marketing Education

Marketing Strategy

Association(s) professionnelle(s)

Member of "Australian & New Zealand Marketing Academy" (ANZMAC) Executive (2007-2013) and President (2009-2012)

Academy of Marketing (AM)

Articles dans les revues

Bressolles, G., Deans K. R. and Durrieu, F. (2015) An Examination of the Online Service-Profit Chain, International Journal of Retail and Distribution Management.(forthcoming) Refereed Article

Tigre Moura, F., Gnoth J. and Deans, K. R., (2014) Localizing Cultural Values on Tourism Destination Websites: The Effects on Users' Willingness to Travel and Destination Image, Journal of Travel Research.

Felzensztein, C. and Deans, K. R. (2013) Marketing Practices in Wine Clusters: Insights from Chile, Journal of Business and Industrial Marketing Volume 28 No. 4.

Chai, J.C.Y., Deans, K. R., and Biggemann, S. (2012) The influence of acculturation on consumer relational bonding in banking relationships, Journal of Strategic Marketing. Vol. 20. No. 5, pp 393-410.

Chua, A. P. H., Robertson, K., Parackal, M. and Deans, K. R. (2012) Conveying Trust: Transparency and Credibility Methods in Corporate Blogs, New Zealand Journal of Applied Business Research, Volume 10, Number 2, pp 1-15.

Ghandour, A., Benwell, G. and Deans, K. R., (2011) Measuring the Performance of eCommerce Websites – An Owner's Perspective, Pacific Asia Journal of the Association for Information Systems. Volume 3, Number 1, pp 1-29.

Tanakinjal, G.H., Deans, K. R. and Gray, B. J. (2011) Intention to Adopt Mobile Marketing: An Exploratory Study in Labuan, Malaysia, Asian Journal of Business Research. Vol. 1, No. 1, pp 62-79. (ISSN: 1178-8933)

Tanakinjal, G. H., Deans, K. R. and Gray, B. J. (2010) Innovation characteristics, perceived risk, permissibility and trustworthiness in the adoption of mobile marketing. Journal of Convergence Information Technology, 5(2), pp 112-123

Chua, A. P. H., Parackal, M. and Deans, K. R. (2010) Conceptualising Co-creation of Value via Corporate Blogs: A Proposed Research Framework', International Journal of the Computer, the Internet and Management, Vol. 18, pp 1-8. (ISSN 0858-7027)

Tanakinjal, G. H., Deans, K. R., and Gray, B. J. (2010) Third screen communication and the adoption of mobile marketing: A Malaysia perspective. International Journal of Marketing Studies, 2(1), pp 36-47.

Ghandour A., Benwell, G. and Deans K. R. (2010) Measuring eCommerce Website Success. Interdisciplinary Journal Of Contemporary Research In Business, Volume 1, Number 12, pp 21-41

Chua A. P. H., Deans K. R. and Parker C. M. (2009) Exploring the Types of SMEs Which Could use Blogs as a Marketing Tool: a Proposed Future Research Agenda, Australasian Journal of Information Systems, Volume 16 Number 1, pp 117-136.

Knight J. K., Gao, H., Garrett T. and Deans K. R. (2008) Quest for Social Safety in imported foods in China: Gatekeeper perceptions, Appetite 50, pp 146-157.

Tanakinjal G. H., Deans K. R. and Gray B. J. (2007) Management of Permission-Based Mobile Marketing Diffusion: A Conceptual Model, International Journal of Business Management, Volume. 2, Number 6, pp 52-59. 

Gray B.J., Matear S., Deans K. R. and Garrett T. (2007) Assessing Sources of Competitive Advantage in a Service Dominant World, Australasian Marketing Journal. Volume 15, Number 1, pp 69-75.

Connon N., Thyne M. and Deans K. R. (2007) Corporate travel procurement: the client agency relationship, Journal of Customer Behaviour, Volume 6, Spring Issue, pp 93 – 108.

Deans K. R. and Thyne M. (2007) Changes, challenges and cherished paradigms – online customer behaviour, Journal of Customer Behaviour, Volume 6, Spring Issue, pp 1 - 4.

Loane S., Bell J. and Deans K. R. (2006) Internet adoption by rapidly internationalising SMEs: a further challenge to staged e-adoption models, International Journal of Entrepreneurship and Small Business, Volume 4 Issue 3, pp 277 - 290.

Weischedel B., Matear S. and Deans K. R. (2005) The Use of E-Metrics in Strategic Marketing Decisions – A Preliminary Investigation, International Journal of Internet Marketing and Advertising, special issue 'Future Directions for Future Digital Management' pp 55-60.

Weischedel B., Matear, S. and Deans, K. R. (2005) A Qualitative Approach to Investigating Online Strategic Decision-Making, Qualitative Market Research, Volume 8, Number 1, pp 61-76.

Karjaluoto, H., Niinikoski, S., Karjalainen, A., Kuortti, K., Deans, K. R. and Gnoth, J. (2004) Creative Benchmarking In Marketing Education: Comparing Best Practices Among Divergent Universities, Journal for Advancement of Marketing Education, Volume 5, Winter, pp 27-36.

Sinkovics, R. R., Bell J. D. and Deans K. R. (2004) Using Information Communication Technology to Develop International Entrepreneurship Competencies, Journal of International Entrepreneurship, Volume 2, Issue 1-2, pp 125 – 137.

Deans, K. R., Gray, B.J., Ibbotson, P., Osborne, P. and Knightbridge, K. (2003) Web marketing practices of service providers, Service Industries Journal, Volume 23, Number 3, pp 82-102.

Deans, K. R. (2003) Issues in Internet Marketing, Marketing Intelligence & Planning, Volume 21, Number 2, pp 77-78.

Adam S., Mulye R., Deans K. R. and Palihawadana D. (2002) e-Marketing in Perspective: A Three Country Comparison of Business Use of the Internet, Marketing Intelligence & Planning, Volume 20, Number 4 pp 243-251.

Bell J. D., Deans K. R., Ibbotson P. & Sinkovics, R. (2001) Towards the Internetionalisation of International Marketing Education, Marketing Education Review, Volume 11 Number 2, pp 69-79.

Hamlin R., Deans K. R. and Welsh R. (2000) Virtual Packaging: A Challenge for the 21st Century, Journal of Food Distribution Research, Volume 31, No. 1, pp 210-223.

O'Brien E. M. and Deans K. R. (1996) Educational Supply chain - A Tool for Strategic Planning in Tertiary Education”, Marketing Intelligence & Planning , Volume 14, Number 2, pp 33-40.

Smith G. and Deans K. R. (1996) Partnerships: research finds many definitions to familiar terms, Printed Circuit Fabrication, Volume 19, Number 10, October, pp 28-31.

O'Brien E. M. and Deans K. R. (1995) The Position of Marketing Education: A Student versus Employer Perspective, Marketing Intelligence & Planning , Volume 13, Number 2, pp 47-52.

Colloques avec Actes

Ben Nasr I, Deans, K. R. and Thomas, L., (2015) The brand website`s potential for conditioning the experience of mental imagery: the role of website usability, Global Fashion Management Conference, Florence, Italy, 25th – 28th June.

Deans K. R., Felzensztein C. (2015) Internationalization of clustered firms: lessons from entrepreneurial wine family businesses in the Southern Hemisphere, Business Association of Latin American Studies (BALAS) Conference Proceedings, San Juan, Puerto Rico, 9th – 11th April.

Deans K. R., Felzensztein C. and Rodriguez, C., (2014) Handle Country of Origin Effect with Care: Lessons for Researchers and Managers, Academy of Wine Business Research Conference, Geisenheim, Germany, 27th – 30th June.

Deans K. R. and Felzensztein C., (2014) Internationalisation of clustered firms: Lessons from Small Countries of the South, Conference Proceedings Business Association of Latin American Studies (BALAS), Port of Spain, Trinidad, 9th – 11th April.

Garry T. and Deans K. R., (2013) Consumer Resilience and the Quest for Alternate Third Places in Post-Quake Christchurch, Academy of Marketing Conference, Cardiff, Wales, 9th-11th July, pp 1-7.

Gray B. J. and Deans K. R., (2013) Improving the Sustainability of Market-Oriented Ventures in at-Risk Communities, Social Business @ Anadolu International Conference, Eski?ehir, Turkey, 29th – 31st May, pp 33-38.

Ghandour, A., Benwell, G. L., & Deans, K. R. (2013). An 'elevator pitch' value proposition for eCommerce websites of SMEs. Proceedings of the International Conference on e-Commerce, e-Administration, e-Society, e-Education, and e-Technology (e-CASE & e-Tech) [CD-ROM], (pp. 59-68).

Deans K. R., Felzensztein C. and Gimmon E., (2012) Marketing Collaboration Changes in an Export Oriented Cluster, Australian & New Zealand Marketing Academy (ANZMAC), Adelaide, Australia, (3rd – 5th December).

Gnoth, J., and Deans, K. (2012) Developing the tourism experience model. Proceedings of the Australian & New Zealand Marketing Academy (ANZMAC) Conference. Retrieved from http://anzmac.info/conference/anzmac-2012-proceedings/

Felzensztein C., Gimmon E. and Deans K. R., (2012) International Oriented Clusters: Lessons from Latin America, Conference Proceedings Business Association of Latin American Studies (BALAS), Rio de Janeiro, Brazil, p.40.

Moura F. T., Gnoth J. and Deans K. R., (2012), The Effects of Localising Cultural Values on Tourism Destination Websites on Tourist's Willingness to Travel, IFITT Conference -  Tourism Present and Future Services and Applications, Sweden. pp1-6.

Moura F.T., Deans K. R. and Gnoth J., (2012) Does the Localisation of Cultural Markers Affect User's Destination image? Conference Proceedings ENTER 2012 – eTourism Present and Future – Services and Applications, Helsingborg, Sweden.

Gray B.J., Deans K. R., Collier A., Ahn M., & McNaughton R. B. (2011). Improving SME innovation and commercialisation through university partnerships. In Proceedings of the 4th IPSIM Innovation Symposium – Managing Innovation for Sustained Productivity: Creating Advantage and Resilience, Wellington, New Zealand.

Loane S., Deans K. R. and McNaughton R., (2011) Using the Internet to facilitate international marketing and international entrepreneurship research: Towards a netnographic approach, Conference Proceedings, Samoa 2 Conference, Apia, Samoa, pp1-14.

Chai J. C. Y., Deans K. R., and Biggemann S., (2011), The influence of acculturation on ethnic consumer relational behaviour in banking relationships. ACR conference, Beijing, China

Felzensztein C. and Deans K. R., (2011) Marketing Strategy, Innovation and Externalities: The Case of the Chilean Wine Cluster, Conference Proceedings Business Association of Latin American Studies (BALAS), Santiago, Chile (13th – 15th April).

Moura F.T., Deans K. R. And Xie, J., (2010) “ Website Globalisation: Analysis of Australian, Chinese and New Zealand University Websites, Australian and New Zealand Marketing Academy (ANZMAC), Christchurch, New Zealand (29th November – 1st December).

Harn A. P. C., Deans K. R. and Parackal M. (2009) Corporate Bogs in New Zealand: Motivations and Challenges, Australian & New Zealand Marketing Academy (ANZMAC), Monash University, Australia (30th November – 2nd December).

Ghandour, A., Deans, K. R., Benwell, G., and Pillai, P. (2008) Measuring eCommerce website success, 19th Australasian Conference on Information Systems, 3-5 December 2008, Christchurch, New Zealand.

Tanakinjal, G. H., Gray, B. J., and Deans, K. R. (2008) Trust development in mobile marketing: A conceptual model. International Conference on Communcation and Media (i-COME 08). Corus Hotel, Kuala Lumpur, Malaysia (14-16 June 2008).

Ghandour A., Deans K. R. and Benwell G. (2007) The Impact of Customer Focus to the Success of Ecommerce Systems Among Small and Medium Enterprises: A Conceptual Framework, Conference Proceedings Australian and New Zealand Marketing Academy (ANZMAC), University of Otago, Department of Marketing, Dunedin, New Zealand, pp 637-643.

Tanakinjal G. H., Gray B. J. and Deans K. R. (2007) Diffusion of Permission-Based Mobile Marketing: A Conceptual Model, Conference Proceedings Australian and New Zealand Marketing Academy (ANZMAC), University of Otago, Department of Marketing, Dunedin, New Zealand, pp 3571-3576.

Ghandour A., Benwell G. and Deans K. R. (2007) The contribution of goal setting to the success of eCommerce systems among small and medium enterprises in New Zealand, Pan-Pacific Conference XXIV of the Pan-Pacific Business Association, 2-4 June 2007, Dunedin & Queenstown, New Zealand, pp 21-23.

Tanakinjal, G.H., Deans, K.R., & Gray B. (2007) Mobile Advertising, Permission Marketing and Trust: A Conceptual Framework”, New Zealand Pan Pacific Conference XXIV, University of Otago, Dunedin, pp 30-32.

Ghandour A., Benwell G. and Deans K. R. (2007) The impact of leadership on E-Commerce system success in small and medium enterprises context, Small Enterprise Conference, building sustainable growth in SMEs, Waikato University, 23-26 September, pp 1-10

Loane S. P., Bell J. D. and Deans K. R. (2005) Internet adoption by rapidly internationalising SMEs, Proceedings of the EURAM International Business and Entrepreneurship Conference. Conference, Germany, pp 1-23.

Weischedel B., Deans K. R. and Matear S. (2004) Emetrics - An Empirical Study of Marketing Performance Measures for Web Businesses, Performance Management Association Conference July 28-30, Edinburgh, Scotland, pp 1-8.

Deans, K. R., Garrett, T. C., Matear, S., Gray, B. J., McCole, P. and Osborne, P. (2004) PBRF, RAE, TQA & AdJ: Making Sense and Use of Academic Research, Academy of Marketing, Cheltenham, England, pp 1-8.

Yu H., Deans, K. R., Gray B. J., Garrett T. C., Matear S., Osborne, P. and McCole P. (2004) The Chinese Service Sector – How Do We Compare?, International Conference on Service Systems and Service Management, Beijing, China, pp 1-5.

Deans K. R., Gray B and McCole P. (2004) Improving service sector competitiveness – the MPC Experience - Best Practices in Internet Marketing, 6th Australasian Services Marketing Workshop, Department of Marketing, University of Otago, pp 127 - 130 [ISBN 1-877156-26-6].

Chapitres d’ouvrages

Ghandour A., Deans, K. R. and Benwell, G. (2012), “Issues Facing Website Evaluation: Identifying A Gap”, Chapter in Measuring Organizational Information Systems Success: New Technologies and Practices”, edited by Zakariya Belkhamza and Syed Azizi Wafa

Ghandour A., Benwell, G. and Deans, K. R. (2012), “An Owners Perspective: Website Evaluation Criteria”, Chapter in “Measuring Organizational Information Systems Success: New Technologies and Practices”, edited by Zakariya Belkhamza and Syed Azizi Wafa.

Deans K. R. (2006) Electronic Commerce – “The Future is Here to Stay” in Marketing Strategy and Management, 4th Edition. Edited by M. J. Baker, Macmillan, London, pp 500-503 [ISBN 0-333-74855-5] (Entry updated from 3rd edition 2000).

Adam S., Mulye, R. and Deans K.R. (2001) – “The Evolution of Relationships in e-Marketing”, in Sheth, J. Parvatiyar, A. and Shainesh, G. (Eds.), Customer Relationship Management: Emerging Concepts, Tools and Applications.   McGraw-Hill, New Delhi, pp 135-142.

Deans K. R. (2001) E-Commerce in International Encyclopaedia of Business & Management (IEBM), 2nd Edition. Edited by M. Warner, Routledge, London, 8 pgs [ISBN 1-86152-161-8].

Deans K. R. (2001) Marketing Information Systems in International Encyclopaedia of Business & Management (IEBM), 2nd Edition. Edited by M. Warner, Routledge, London, 8 pgs [ISBN 1-86152-161-8] (Entry updated from 1st edition 1996).

Deans K. R. (2000) Marketing Information Systems in IEBM The Handbook of Information Technology in Business, Edited by M. Zelany, London, Routledge [ISBN 1-86152-308-4]. pp 769-777.

Deans K. R. (1998, 1990) Dictionary of Marketing, 2nd & 3rd Editions. Edited by M. J. Baker, Macmillan, London, [ISBN 0-333-71566-7] & [ISBN 0-333-36326-4].

Deans K. R. (1996) Marketing Information Systems entry in International Encyclopaedia of Business & Management (IEBM). Edited by M. Warner, Routledge, London, pp 3280-3288 [ISBN 0-415-07399-5].

Ouvrage et monographies

Kotler P., Burton S., Deans K. R., Brown L. and Armstrong G. (2012), Marketing, 9th Edition, Pearson Education Australia Pty. Limited. Responsible for 45% of the text.

Kotler P., Brown L., Burton S., Deans K. R. and Armstrong G. (2009), Marketing, 8th Edition, Pearson Education Australia Pty. Limited, 760 pages, [ISBN: 9781442511248]. Responsible for 35% of the text.

Domaine(s) d’enseignement

Services Marketing

Strategic Marketing